3 Ways to Increase Attention On Social Without Spending A Single Cent

Attention. Engagement. Conversions. We want more of them…

One of the most powerful ways to achieve these desires right now is to spend resources on Facebook and Instagram Advertising

The ability to spend $1 and get back $2+ is enticing

Yet, the resources need to be there — as does the knowledge and creative to back it up and ensure the investments are worth it

Luckily, there are 3 simple and easy ways we can use our Copywriting Skills to increase our attention whilst keeping our resources to ourselves

The best news? Mastering these will allow you to expand on them when you DO transition to paid advertising in the future. They’re principles to marketing and copywriting…

  • Relevancy — you’ve got to know your audience. you’ve got to know who you’re speaking to. you’ve got to know their biggest pains and problems + their biggest dreams, goals and desires. you’ve got to know the language they use so you can speak to them directly. you’ve got to know the stories they love so you can use them. you’ve got to know where to find them. you’ve got to know them better than they know themselves…

How? By understanding the main media they consume and why they consume this specific media. Why do they listen to those podcasts? Why do they read those emails? Why do they follow those accounts?

  • HotAF Opens — Bond films always begin at a point of high-drama. there’s a reason for this… you can tap into this universal truth and begin all of your copy with points of high drama that create tension and grab attention
  • Get Creative — model the creative that is working for others and use it for yourself. Are they posting images of whiteboards with handwritten notes on them? Are they taking screenshots of twitter? Are they shooting videos? Cartoons? What are they doing a lot of? If they’re doing it a lot it means it’s working for them, and it means you can make it work for you too…

Master understanding your audience

Master the HotAF Open

Master researching and modelling what’s working

Do that — and you’ll write world-class copy for yourself every single day of the week

Nick Maier





I write copy, create content + systems for some of the biggest brands, businesses and influencers inside the H&F + Personal Development Space. It’s fucking rad

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Nico Maier

Nico Maier

I write copy, create content + systems for some of the biggest brands, businesses and influencers inside the H&F + Personal Development Space. It’s fucking rad

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