A Step By Step System for Tweaking Your Copy So It Converts At An All Time High

Here’s the money maker for you…

Your high school science teacher was right!

Only ever change one variable at a time

Otherwise you won’t know what’s working well — and therefore you cannot scale it for even better results

AND you won’t know what’s not working — so it’ll continue to not work regardless of what you try

Change one variable. Wait. Observe the data. Act

Here’s a step by step process of exactly what to change first for both landing pages and advertisements that aren’t converting for you :)

Landing Pages

There are two aspects we’re interested in testing and tweaking here:

  1. The audience/traffic we’re sending to the page
  2. The copy on it

If your heart is telling you the audience is wrong, change that first. Drive different people to the page and see what happens

If your heart is telling you the audience is right — cool, move on

When it comes to the copy, here’s the exact order we test in

  1. Offer. Is the offer right? Change the offer and watch what happens
  2. The Headline. Is it gripping enough? If not, test a few at the top of the page
  3. The Lead. Is it specific? Is it too long? Test it and see
  4. The Body Copy & C2A. Is it simple, specific and to the point?

Advertisements

Like Landing Pages, there are two aspects we’re interested in testing and tweaking here:

  1. The audience/traffic we’re sending to the page
  2. The copy on it

Again, if your heart is telling you the audience is wrong, change that first. Drive different people to the page and see what happens

If your heart is telling you the audience is right — cool, move on

When it comes to the creative, here’s the exact order we test in

  1. The Image. Test different images. This is the pattern interrupt that stops people scrolling. It’s the first step that happens BEFORE they read your ad copy
  2. The Headline. This is NOT the headline under the image, this is the first sentence or two of your copy that the reader see’s. Once you know what image works, test a few different headlines of the copy
  3. The C2A. Is it clear? Is it simple? Is it straight to the point?

Far too many people make their copy too complex and long these days

It’s not helping them. It’s solely helping their ego stay happy and satisfied

Remember, the goal of copy = drive action

You can do that with less words…

It’s more challenging at the beginning, sure. Yet in a world where everyone is doing one thing, wouldn’t you want to be doing something different?

It worked for Mark Twain…

Nick Maier
@nickmaier__

WANT TO BUILD YOUR PERFECT MARKETING PLAN FOR 2021? GRAB A FREE COPY OF OUR BEST SELLING PLAN HERE

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I write copy, create content + systems for some of the biggest brands, businesses and influencers inside the H&F + Personal Development Space. It’s fucking rad

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Nico Maier

Nico Maier

I write copy, create content + systems for some of the biggest brands, businesses and influencers inside the H&F + Personal Development Space. It’s fucking rad

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