I’ve been doing some research lately on the Gram
Asking hundreds of H&F Coaches “what are your perceived frustrations/challenges when it comes to “marketing” and “communicating” your coaching services”
The reply 9/10 — I can’t get people to “bite” (I’m imagining they mean engage…)
As we delve deeper, something becomes abundantly clear
They have no idea who their audience truly is or what they want at a deep enough level
Sure, they know the basics
They want better performance. They want longevity in life. They want better health and to take responsibility for this health
But what does this mean?
If you speak to them of performance, longevity and responsibility — sure their ears will prick up
But what’s the substance?
What’s the hook?
What’s in it for them?
What does better performance offer them in their daily lives?
What does longevity allow them?
What the heck does responsibility even mean on THEIR terms?
Tell these specific stories and they’ll begin to “bite” more and more over time
Russell Brunson mentioned an interesting point in his book “Expert Secrets” about how teaching is the worst form of influence…
And this is what people are essentially trying to do
Placing themselves upon a platform and preaching instead of getting down in the dirt with their community and telling stories amongst them
TL:DR = go deeper with your audience. Get to the bottom of it. Get specific. When you do, you’ll have an abundance of specific “stories” that will resonate with individuals. One will respond to longevity due to experiencing more in life whilst another will miss that and respond to longevity due to more time spent with kids, grandkids, great grandkids and families
But then again, what do I know…