No One Cares About Your Shiny Shit (and what to do about it)

Health & Fitness Coaches: read this before you create your next marketing project

Works pretty well, doesn’t it…

We could have also said — read this if you want to better your marketing skills to expand your business

That’s how simple it can be

Hell, that’s how simple it is

Remember, no one cares about you or what you have to offer

They care about what they want

They care about minimising and removing their pains or problems

They care about the achievement of their goals and desires

That’s it

So we need to speak directly to that

We need to tell them stories of what they’re interested in

We need to tell them stories that demonstrate to them how they can get it

We need to tell them stories about what life is like for them after they get it

It’s honestly that simple…

Firstly, get the story right

Ensure it’s what they want, not what you think they want or what you want for them

Then, the power shifts to lie in HOW you tell the story

How you craft the words

Imagine being able to perfectly communicate the right words in the right way depending on the specific story your audience wants to hear

What would be possible with this skill in your arsenal?

It’s interesting to think about, isn’t it?

Nick Maier
@nickmaier__

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