One Small Change for Better Results — Immediately

It perplexes me…

Why would you tell me all the things I’m not going to get?

Why would you tell me all the things you don’t want from me?

Why would you tell me who your stuff is not for?

I understand it “paints a picture” that someone can reflect against…

well if it’s not THAT, it must be THIS

But why not make it easer for both parties and express things in the affirmative instead of the negative

Instead of “no more hours spent wasted” it becomes “time spent solely doing the things you love/what matters to you/what needs doing

Instead of “this isn’t for people who make excuses, take action slowly or aren’t committed” it becomes “this is for committed people who want change to occur in their life

By stating things in the affirmative you make them solid and you paint the picture for your reader…

Sure, giving them freedom to create their own allows it to be specific for them — but it also allows them to talk themselves out of working with you too

And besides, there’s enough flexibility inside “committed people who want change to occur in their life” for someone to make the commitment and change specific to their experience

Give people more credit. Tell them what you want. It’s (*usually) what you get in life

Nick Maier
@nickmaier__

I write copy, create content + systems for some of the biggest brands, businesses and influencers inside the H&F + Personal Development Space. It’s fucking rad