What Copywriting Is Not

You likely think you know what copywriting is…

You’ve formed some kind of association with it

You have some kind of attachment to it

You’ve learned it from someone and this is what you believe to be true about it

It’s a limited perspective that, in turn, is limiting you

Copywriting is not specific solely to the “business” world

Copywriting is not strictly for copywriter and marketers

It is not complex

It is not rocket-science

It is not “sleasy” or “salesy” (unless you do it that way)

Copywriting is everything. Why? Because copywriting is communication

The parent trying to get their kids to brush their teeth before bed or eat their vegetables — copy…

The shy young man asking out the cute girl in his Science 101 class — copy…

Every single conversation you have with a person in your life… online or offline… text or verbal — that’s a piece of copy

When you begin to view copywriting through this lens of communication your perspective evolves and expands

You expand along with it — and in doing so, so do your opportunities inside the aspect you choose in life

Business. Relationships. Health. Wealth. Happiness

All will expand with a better understanding of the principles of “communication” (i.e. copywriting)

After all, it’s simply ensuring we say the right thing, to the right person, in the right way, at the right time to move toward a specific outcome we’re after

Simple

Nick Maier
@nickmaier__

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